Introduction: The Year Makeup Made a Comeback
In 2025, makeup isn’t just about enhancing your features—it’s about self-expression, creativity, and celebrating individuality. After years of leaning into minimalist “no-makeup” looks, bold colors, innovative textures, and inclusive formulas have taken center stage. This year, certain products captured the hearts (and faces) of beauty enthusiasts worldwide, earning rave reviews for their performance, versatility, and ability to inspire confidence.
From viral TikTok favorites to timeless classics reinvented, the top 10 most-reviewed makeup products of 2025 reflect our collective desire for fun, functionality, and inclusivity. In this guide, we’ll explore these standout products, uncover what makes them so beloved, and help you decide which ones deserve a spot in your collection.
Why These Products Dominated the Conversation
Before diving into the list, let’s break down why these products became the talk of the town in 2025. Several key trends shaped consumer preferences this year:
1. Bold Colors & Playful Experimentation
Bright eyeshadows, graphic liners, and daring lip shades dominated as people embraced maximalism after years of subdued palettes.
2. Inclusivity & Accessibility
Brands prioritized expanding shade ranges and creating affordable options, ensuring everyone could find products that worked for them.
3. Long-Lasting Formulas
With busy lifestyles and post-pandemic social calendars, long-wear products became non-negotiable for many.
4. Sustainability & Clean Beauty
Eco-conscious packaging and clean ingredients continued to gain traction, appealing to environmentally aware consumers.
Now, let’s dive into the top 10 most-reviewed makeup products of 2025 and discover why they’re worth the hype.
1. Fenty Beauty Eaze Drop Blurring Skin Tint
Rihanna’s Eaze Drop remains a cult favorite for its lightweight, buildable coverage that blurs imperfections without masking natural skin texture.
Why It’s a Hit:
- Offers a “your skin but better” finish with SPF 25 protection.
- Available in 25 inclusive shades, catering to diverse undertones.
Standout Review:
“It feels like second skin—lightweight, breathable, and perfect for everyday wear.”
2. Rare Beauty Soft Pinch Liquid Blush
This liquid blush delivers a punchy pop of color with a natural-looking flush that lasts all day. Shades like Happy (coral pink) and Encourage (deep berry) became instant bestsellers.
Why It’s a Hit:
- Highly pigmented yet blendable, making it beginner-friendly.
- Long-lasting formula resists fading even through sweat or humidity.
Standout Review:
“A little goes a long way, and it stays put no matter what—I’m obsessed!”
3. Huda Beauty GloWish MultiDew Skin Tint
Combining skincare benefits with sheer coverage, this multitasking tint hydrates while giving skin a dewy, radiant glow.
Why It’s a Hit:
- Infused with nourishing ingredients like squalane and niacinamide.
- Perfect for achieving the coveted “glass skin” look effortlessly.
Standout Review:
“My skin has never looked healthier—it’s makeup and skincare in one!”
4. Pat McGrath Labs Mothership X: Moonlit Seduction Palette
This celestial-inspired eyeshadow palette features 10 shimmering metallics and velvety mattes designed for endless creative looks.
Why It’s a Hit:
- Pigmentation is unmatched, delivering high-impact color with minimal effort.
- Versatile shades work for both subtle daytime looks and dramatic evening glam.
Standout Review:
“Every shade is stunning—the quality is unmatched, and it blends like a dream.”
5. Maybelline Sky High Waterproof Mascara
Still reigning supreme, this budget-friendly mascara lengthens and volumizes lashes without clumping or flaking.
Why It’s a Hit:
- Flexible wand coats every lash for maximum impact.
- Waterproof formula holds up through tears, sweat, and rain.
Standout Review:
“It gives me falsies-level volume without the hassle—my holy grail mascara!”
6. Charlotte Tilbury Pillow Talk Push-Up Lashes! Mascara
Part of the iconic Pillow Talk line, this mascara lifts and curls lashes for an instantly wide-eyed effect.
Why It’s a Hit:
- Unique cone-shaped brush targets even the tiniest corner lashes.
- Buildable formula allows for customizable intensity.
Standout Review:
“My lashes look lifted and fluttery all day—it’s worth every penny.”
7. Glossier Ultralip
This hybrid balm-lipstick combines hydration with bold color payoff, offering a glossy finish that feels comfortable on the lips.
Why It’s a Hit:
- Lightweight texture keeps lips moisturized without stickiness.
- Trendy shades like Bum Bum (neutral nude) and Lady (deep red) suit all skin tones.
Standout Review:
“It’s the perfect balance between comfort and color—I reach for it daily.”
8. KVD Vegan Beauty Tattoo Pencil Eyeliner
Known for its smudge-proof, waterproof formula, this eyeliner glides on smoothly and stays put for up to 24 hours.
Why It’s a Hit:
- Precision tip allows for sharp lines or bold wings.
- Vegan and cruelty-free, aligning with ethical beauty values.
Standout Review:
“The only liner I trust for winged liner—it doesn’t budge, ever.”
9. NARS Radiant Creamy Concealer
A perennial favorite, this concealer continues to dominate reviews for its creamy texture, full coverage, and natural finish.
Why It’s a Hit:
- Covers dark circles, blemishes, and redness seamlessly.
- Doesn’t crease or settle into fine lines throughout the day.
Standout Review:
“It’s the gold standard of concealers—nothing compares to how flawless it makes my skin look.”
10. Milk Makeup Hydro Grip Primer
This silicone-based primer creates a smooth canvas for makeup application while extending its longevity.
Why It’s a Hit:
- Contains hemp-derived cannabis seed extract for added hydration.
- Sticky texture grips foundation and prevents midday fading.
Standout Review:
“My makeup stays intact for hours—even in humid weather. Game changer!”
Final Thoughts
The top 10 most-reviewed makeup products of 2025 showcase the industry’s evolution toward innovation, inclusivity, and sustainability. From bold, statement-making hues to multitasking heroes that simplify routines, these picks prove that makeup is more than just a tool—it’s a form of art and empowerment.
As I reflect on these standout products, I’m reminded of how transformative makeup can be—not just for our appearance but for our confidence and creativity. Whether you’re drawn to vibrant blushes, long-lasting mascaras, or glowing skin tints, there’s something here for everyone to experiment with and enjoy.
So, which of these must-haves will you try first? Will you start with Rare Beauty’s Soft Pinch Blush for a pop of color or invest in Pat McGrath’s Mothership Palette for endless eye looks? Share your thoughts—I’d love to hear which product excites you most!
